INSIGHTS
Research, methods and decision notes.
Source-linked thinking on markets, competition, evidence and decision-making — written to be useful before, during or after an engagement.
Methods
Keep evidence attached to decisions
Market validation before market entry: what should a decision brief answer?
Competitive intelligence is change detection, not competitor clipping
Public-source institutional intelligence: from regulatory change to management action
Research Notes
Your buyer is not “the therapy market”: how to map channels before entering Germany
